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The Helix Playbook

28 modules and 260 lessons (1048 steps) on running a profitable online store. Every lesson is a short “why this matters”, then one instruction at a time with the result you should see, a Do it for me button and a Guide me option. Tick steps as you go and Helix remembers. Hover any dotted word for a plain meaning. Free for everyone.

New to this? Start with the words to know (one line each)The goals ladder: the 9 numbers to aim at, from visits to net profit

Three stages: Attract, Convert, Grow

Every module and lesson sits in one stage. Bring the right people in, turn them into buyers, then keep more of every sale and scale it. Your daily plan moves between all three in the order your store needs.

  1. Attract

    Get seen by people who want what you sell.

    Ads, creative, content and audiences that bring the right buyers to your door, at a cost you can afford.

    • Meta, Google and TikTok ads
    • Creative, hooks and creators
    • Content, social and SEO
    • Audiences and campaign set-up

    10 modules · 108 lessons

    See the Attract lessons

  2. Convert

    Turn visits into sales.

    An offer worth buying, a store that is easy to trust, a smooth checkout and emails that bring people back to finish.

    • Offer, pricing and promotions
    • Store, product pages and checkout
    • Email and SMS flows
    • Store set-up

    5 modules · 58 lessons

    See the Convert lessons

  3. Grow

    Keep more of every sale, then scale.

    Profit every day, budgets that scale safely, customers who come back, and the stock, team and admin that hold it all up.

    • Daily profit and the dashboard
    • Scaling budgets and retention
    • Stock, suppliers and cash
    • Run your business and hiring

    13 modules · 94 lessons

    See the Grow lessons

Attract

Get seen by people who want what you sell.

  1. Module 4Attract

    Brand, content and community

    Your brand is how people recognise and remember you.

    9 lessons

  2. Module 5Attract

    Creative strategy

    A simple system for making ads: plan, write, film, test, repeat.

    17 lessons · 1 in Convert

  3. Module 6Attract

    Defining campaigns

    How to plan one ad campaign from start to finish.

    16 lessons · 1 in Grow

  4. Module 7Attract

    Meta ads in practice

    How to set up and run Facebook and Instagram ads in about 10 minutes a day.

    12 lessons · 1 in Grow

  5. Module 8Attract

    Google ads in practice

    How to show your products on Google when people search for them.

    11 lessons · 1 in Grow

  6. Module 11Attract

    List and audience growth

    Ways to collect more emails and followers you can reach for free.

    5 lessons

  7. Module 12Attract

    TikTok, Pinterest, SEO and AI search

    When to add TikTok, Pinterest and search, and how to be found by AI assistants.

    10 lessons

  8. Module 19Attract

    Creators, UGC and video ads

    How to work with creators and make video ads people watch.

    13 lessons

  9. Module 20Attract

    Ad performance analysis, audiences and campaign setup

    How to set up ads correctly and read your results like a pro.

    12 lessons · 2 in Grow

  10. Module 21Attract

    Brand and social presence

    How to make your social profiles look trustworthy and match your ads.

    9 lessons · 1 in Convert

Convert

Turn visits into sales.

  1. Module 3Convert

    Offer and product

    Your offer is what people get and why they should buy now.

    9 lessons · 2 in Grow

  2. Module 9Convert

    Website, conversion and order value

    How to turn more of your visitors into buyers, and get bigger orders.

    15 lessons

  3. Module 10Convert

    Email, SMS and messaging

    Emails and texts that send themselves when someone does something, plus regular newsletters.

    13 lessons · 4 in Grow

  4. Module 13Convert

    Promotions, launches and big sales

    How to plan sales and launches so they make money, not just noise.

    11 lessons · 2 in Grow

  5. Module 22Convert

    Shopify store setup

    Step by step, how to set up a Shopify store that is ready to take real orders.

    17 lessons · 1 in Attract

Grow

Keep more of every sale, then scale.

  1. Module 1Grow

    Daily profit foundations

    Each morning you check one number: did yesterday make a profit?

    6 lessons

  2. Module 2Grow

    Diagnose before you fix

    Before you change anything, find the one thing holding profit back.

    7 lessons

  3. Module 14Grow

    Inventory, cash and the year plan

    How to keep the right amount of stock and enough cash in the bank.

    9 lessons

  4. Module 15Grow

    International expansion

    A careful way to start selling in other countries.

    7 lessons

  5. Module 16Grow

    Founder rhythm, team and resilience

    How to spend your time on what grows the business, and when to get help.

    9 lessons

  6. Module 17Grow

    AI for e-commerce operators

    How to use AI tools safely to save hours each week.

    5 lessons

  7. Module 18Grow

    Choosing your tool stack

    Which apps and tools you need at each stage, and which to skip.

    2 lessons

  8. Module 23Grow

    Fulfilment, shipping and returns

    How orders get packed, shipped and returned without eating your profit.

    6 lessons

  9. Module 24Grow

    Payments, fraud and chargebacks

    What each way to pay costs you, and how to keep your money safe from holds, fraud and disputes.

    5 lessons

  10. Module 25Grow

    Account safety, ad accounts and agencies

    Keep your ad accounts, store and email safe, and owned by you.

    6 lessons

  11. Module 26Grow

    Tax, GST, sales tax and duties

    When you must register for GST or sales tax, and how tax and duties change prices across borders.

    5 lessons

  12. Module 27Grow

    Accounting, bookkeeping and tax time

    Keep clean books, record stock properly and make tax time a checklist.

    6 lessons

  13. Module 28Grow

    Team, creators and money

    Hire help, pay creators and suppliers safely, choose funding wisely and look after yourself.

    8 lessons