Outcome: the right stock at the right time, a cash forecast you trust, and a plan for the year that ties sales, stock and marketing together.
Related SOP: 17 Inventory and cash planning
In plain words
Stage: Grow (keep more of every sale, then scale). Every lesson below is tagged with its stage; see Attract, Convert, Grow.
What it is: How to keep the right amount of stock and enough cash in the bank.
Why it matters: Running out of stock stops sales. Too much stock ties up cash you need for ads.
Do this:
- Check how many weeks of stock you have for your best sellers.
- Order before you drop below your safe level.
- Keep a simple 13-week cash forecast and update it weekly.
Words to know:
- Weeks of cover: How many weeks your stock will last at the current sales speed.
- Cash forecast: A week-by-week list of money coming in and going out, so you can see tight weeks early.
All words are explained in the glossary.