01
Profit is the number that counts
Sales and followers look nice. Profit is what pays you. Every lesson, task and alert in Helix is judged by one question: does it grow your profit?
The Helix framework
Attract. Convert. Grow.
Every store grows the same way: bring the right people in, turn them into buyers, then keep more of every sale and do it again. Every Helix lesson sits in one of these three stages, and Today shows you which one you are working on.
Attract
Get seen by people who want what you sell.
Ads, creative, content and audiences that bring the right buyers to your door, at a cost you can afford.
- Meta, Google and TikTok ads
- Creative, hooks and creators
- Content, social and SEO
- Audiences and campaign set-up
Convert
Turn visits into sales.
An offer worth buying, a store that is easy to trust, a smooth checkout and emails that bring people back to finish.
- Offer, pricing and promotions
- Store, product pages and checkout
- Email and SMS flows
- Store set-up
Grow
Keep more of every sale, then scale.
Profit every day, budgets that scale safely, customers who come back, and the stock, team and admin that hold it all up.
- Daily profit and the dashboard
- Scaling budgets and retention
- Stock, suppliers and cash
- Run your business and hiring
Who Helix is for
Built for stores doing $10k to $100k a month that want to reach a $1M year, profitably
That is where Helix gets the most done for you: you have real sales and real numbers, the owner still makes the calls, and small daily gains add up fast. Just starting? The Just starting track begins at $0 and gets you to steady sales. Already past $1M a year? Helix keeps helping as you scale toward $10M.
- Great start
Just starting
$0 to your first sales
Under about $10k a month
Pick a product people want, build a store that converts, and run a first small test campaign without wasting money.
Just starting track (28 days)
- Most value
Growing
Up to about $1M a year
About $10k to $100k a month
Find ads that pay for themselves, lift conversion and order value, grow your list and keep more of every sale. Most owners here still make every call themselves.
Growing track (64 days)
- Good fit
Scaling
About $1M to $10M a year
About $100k a month and up
Protect margin as spend grows, plan stock and Black Friday a year ahead, and hand work to a small team with clear numbers to hit.
Growing track, plus the business and stock tools
Milestones to aim forFirst saleFirst $10k monthFirst $100k monthFirst $1M yearFirst $10M year
What to aim at
The goal is profit, not just revenue.
Chase these in order: site visits, click-through rate, add-to-cart rate, conversion rate, average order value, ROAS and MER, cost per acquisition, contribution margin, and finally net profit.
Each rung feeds the next. Set monthly targets when you sign up, and Helix checks them against your real results on Today and the Dashboard, so you always know which number to work on next.
Revenue is the vanity number. Profit is the goal. A store can double its sales and still lose money if ads, discounts and product costs grow faster. Each rung of the ladder feeds the next, and every one of them is there to grow the last one: net profit.
What good looks like for each number- 1Grows with ads, content and email
Site visits (sessions)Attract
Good: Grows with ads, content and email
- 21%+ solid · 1.2%+ strong
Click-through rate (CTR)Attract
Good: 1%+ solid · 1.2%+ strong
- 3About 7.5%+
Add-to-cart rateConvert
Good: About 7.5%+
- 42%+ solid · most stores 1 to 3%
Conversion rateConvert
Good: 2%+ solid · most stores 1 to 3%
- 5No universal target: lift it
Average order value (AOV)Convert
Good: No universal target: lift it
- 6MER 20 to 35% (ROAS about 2.9x to 5x)
ROAS and MERGrow
Good: MER 20 to 35% (ROAS about 2.9x to 5x)
- 7Below your break-even CPA
Cost per acquisition (CPA)Grow
Good: Below your break-even CPA
- 815%+ healthy
Contribution marginGrow
Good: 15%+ healthy
- Above $0 · healthy stores 10 to 20%
Net profitGrowThe goal
Good: Above $0 · healthy stores 10 to 20%
It is all about the bottom line
Profit, profit, profit.
Not sales. Not followers. Not likes. Helix puts your profit at the top of the screen every day and helps you grow it one small step at a time.
02
You need to spend on ads to make revenue
It feels counter-intuitive, but for most stores, ads are how new customers find you. Helix makes sure you scale profitably. It sets a break-even target for your ads (the most you can pay for a sale and still make money), so you spend only while each sale is profitable, and pull back when it is not.
03
Meta and Google still work
Meta (Facebook and Instagram) and Google can seem saturated. Everyone says they are too crowded and too expensive. But they are still what works for most stores. The winners simply do the basics well, every day.
What you see every morning
$412 profit yesterday
“Better than your 7-day average of $361. Keep doing what worked and do today's lesson.”
Let's grow a little every day.
Nervous about ads?
Most owners are scared to advertise. Helix shows you how it really works.
It usually goes like this. You are worried about wasting money, so you put a little into Meta or Google, nothing much comes back after a week, and you decide ads are not for you. But a tiny budget switched off early never had a fair chance. Helix explains how Meta and Google ads actually work, in plain words, so you can spend with a plan instead of a knot in your stomach.
Why small tests fail
Meta and Google need enough sales to learn who buys from you. A tiny budget, or switching ads off after three days, means they never get there. Helix tells you what a fair test costs at your prices before you spend a dollar.
A safe limit on every dollar
Helix works out your break-even cost per sale from your own numbers. You can see when an ad is making money, when to give it more and when to stop.
Learn how it really works
Short daily lessons and click-by-click drawings show you how campaigns, audiences and creative fit together. Helix can build campaigns as paused drafts, so nothing spends until you press go.
Stay in control
You do not need an expensive agency to grow
Many owners pay an agency a high monthly retainer and still do not see results. It is hard to check what is working, because full transparency is rarely in an agency's interest: the less you understand, the more you need them.
Helix turns that around. Your ad accounts, data and customers stay yours, you see every number, and you learn why each decision is made. Take control of your business, grow it a little every day, and let compounding work for you.
Good agencies do exist. If you work with one, Helix helps you read their results with your own eyes.
A typical agency
With Helix
A high monthly retainer, whether or not sales grow
A low monthly plan. Your money goes into ads and stock, not fees
Reports that are hard to check
Your real profit every morning, worked out from your own numbers
The less you understand, the more you need them
Every suggestion comes with the why, so you understand your business better each week
The know-how leaves when the contract ends
The skills you learn stay with you and your team
Black Friday and Cyber Monday, all year
Black Friday is won months before November
For many stores, Black Friday and Cyber Monday is the biggest sales window of the year. For some, those four days bring in more than a normal month. The stores that do best do not start in November. They start testing ads and offers in August, order stock in September and build in October, so by launch day they already know which ads, offers and products sell. Stores that start in November are guessing, with the most expensive ads of the year.
Helix starts your plan on 1 August, puts every step on Today and your calendar on the right date, and adds the whole plan in one click. The rest of the year, it nudges you to keep testing so you start the season ahead.
- August
Look back, set targets, start testing
- Look back at last year and set your targets
- Start testing ad angles and creatives
- Start building your email and SMS list
- Test your offer ideas early
- September
Order stock, lock the offer, scale winners
- Order stock 10 to 12 weeks out
- Lock your offer
- Scale your winning tests
- OctoberNow
Build creatives, warm up, load stock
- Finalise your sale creatives
- Warm up your audiences
- Build your email and SMS flows
- Load stock and get ready to ship
- Build your sale campaigns, switched off
- November
Launch, check daily, scale winners
- Freeze the site and test every code
- Start the hype
- Launch day
- Check results daily and scale the winners
- December and January
Review and plan next year
- Review the sale
- Write next year's test plan
How it works
Check. One thing a day. Approve. Grow.
- 1
Check
Paste your store link. Helix checks your store, ads and emails and finds the fixes that will make you the most money.
- 2
One thing a day
Each day you get one short lesson and one clear task, explained step by step. About 15 minutes.
- 3
You approve
Want Helix to do it for you? Tap the button. Helix prepares the work, and nothing changes until you say yes.
- 4
Watch profit grow
Add yesterday's numbers each morning and see your profit. Small daily wins add up fast.
Growth strategies
One strategy at a time, explained simply
For each one, Helix tells you what to do, why it matters and how to do it, step by step. Then it asks: want me to do it for you? You see the effect in your daily numbers.
The daily profit habit
What: Two minutes each morning to add yesterday's numbers and see your profit.
Why: You cannot grow what you do not measure. Seeing profit every day stops small leaks becoming big ones.
- Add yesterday's sales, orders and ad spend.
- Read the big profit number and the one-line note.
- Do one small task to improve it.
Want me to do it for you? Pulls your ad spend in automatically and tells you in plain words what changed.You will see it in: Profit, every day
Win back almost-buyers
What: Friendly reminder emails to people who added to cart or started checkout but did not pay.
Why: These people nearly bought. A reminder brings many back, usually without a discount.
- Turn on checkout reminders.
- Add cart and browsing reminders.
- Only offer a discount to new customers, in the last email.
Want me to do it for you? Writes the emails in your voice and sets them up after you approve.You will see it in: Email sales and profit
Welcome emails
What: Three to six emails that greet new subscribers and help them make a first order.
Why: New subscribers are most interested right after they sign up. This often becomes one of your best earners.
- Add a sign-up pop-up.
- Turn on the welcome series.
- Send yourself a test.
Want me to do it for you? Writes the series from your best sellers and brand voice for you to approve.You will see it in: Email sales and profit
Ads that stop the scroll
What: Short videos from real people, with openings that grab attention in the first 3 seconds.
Why: If nobody stops scrolling, nobody buys. Better openings lower your ad cost per sale.
- Pull phrases from your reviews.
- Write 20 openings.
- Test 3 to 6 at a time, keep the winners.
Want me to do it for you? Writes openings and creator briefs, builds the ads as paused drafts, and grades every test.You will see it in: Ad cost per sale and profit
New product launch
What: A waitlist, early access for your best customers, launch day and a push halfway through.
Why: A launch turns a new product into an event, so more people buy at full price.
- Open a waitlist page.
- Plan the emails and ads.
- Plan a 24-hour push mid-launch.
Want me to do it for you? Writes the checklist, emails and creative briefs.You will see it in: Profit during the launch
Black Friday plan
What: A 12-week plan: target, offer, list building, build-up, sale days and a calm finish.
Why: The biggest week of the year is won weeks before it starts, and a bad offer can wipe out your profit.
- Set a profit target.
- Pick an offer that keeps your margin.
- Put emails and ads on a timeline.
Want me to do it for you? Builds the timeline, checks the profit on each offer, and drafts emails and sale ads for your approval.You will see it in: Profit, compared with your target
Christmas gifting
What: Gift guides, bundles, gift cards and clear delivery cut-off dates.
Why: Gift shoppers want ideas and certainty. Clear cut-offs and bundles lift order size without discounts.
- Make 2 or 3 gift bundles.
- Publish a gift guide.
- Show delivery cut-off dates everywhere.
Want me to do it for you? Suggests gift bundles from your best sellers and reminds customers before cut-offs.You will see it in: AOV (average order value) and profit
Valentine's and Mother's Day
What: A small gift edit and a free gift with purchase instead of a store-wide discount.
Why: A free gift lifts order size and keeps more profit than a big discount.
- Pick 6 to 10 giftable products.
- Choose a free gift above a set amount.
- Email and advertise the edit.
Want me to do it for you? Plans the edit, writes the email and builds the ads as paused drafts, then waits for your OK.You will see it in: Profit during the promotion
Pricing
Less than one day of agency fees. Every month.
Start free. Upgrade when Helix is finding you more than it costs.
Free
See what Helix finds in your store.
$0/month
Light AI usage, capped
- Daily programme: Days 1 to 17
- Monthly site audit with Insights
- Guide me: ad structures, example ads, build checklists
- Manual daily scorecard and CSV import
- Ad Trends feed and full Learn library
Most popular
Starter
Your daily growth plan, every day.
$29/month
About $3 of AI usage included each month
- Everything in Free
- Daily programme: Days 1 to 52
- "I'll do it for you" with your approval
- Daily ad and site Insights with cross-diagnosis
- Campaigns built in your account as paused drafts. You press Launch
- One ad platform: Meta or Google
- Your ads, with a plain call on each: spend more, wait, new ads or stop
- Auto scorecard from Shopify + one ad platform
Growth
Your head of growth, across channels.
$59/month
About $8 of AI usage included each month
- Everything in Starter
- All 64 days plus ongoing Insights tasks
- Meta and Google together
- Email and SMS flows drafted and set up after approval
- Weekly agency-style report
- Site edit drafts with preview (beta)
AI usage from a prepaid balance, stops at $0. Each plan includes an AI allowance. If you want more, top up your balance. When it reaches $0, AI actions pause until you top up. No surprise bills, ever.
Ad Trends
What changed in ads this week, in plain English
Creator posts as ads (partnership ads) inside normal campaigns
Meta reports lower acquisition costs and higher click-through when partnership ads sit alongside regular ads in sales campaigns.
Try it: Ask your 3 best creators for ad permission and add their posts to your cold campaign as a batch.
Catalog product video on Reels
Turn existing videos into templates so every product in your catalog gets a video ad automatically.
Try it: Pick your best 15-second product video and test it as a catalog template on your top 20 products.
Check the AI enhancements switched on by default
Music, text overlays, filters and generated backgrounds may be altering your ads. Review them per ad.
Try it: Open one live ad, review creative enhancements, and turn off any that hurt your brand.
FAQ
Good questions
Who is Helix for?+
Helix is built for stores doing $10k to $100k a month that want to reach a $1M year, profitably. That is where it adds the most. It also works from your very first sale, and keeps helping as you scale toward $10M a year. Pick Just starting or Growing when you sign up, and Helix sets your lessons and goals to match.
Is Helix an agency?+
No. Helix is software that works like a growth expert by your side. Your ad accounts, data and customers stay yours, and you approve every change.
Will Helix spend money on my ad accounts?+
No. Helix builds campaigns inside your own Meta or Google account as paused drafts. You review them and press Launch yourself, and every budget change on a live campaign is yours to make. Prefer to build it yourself? Guide me mode gives you proven structures, example ads and a click-by-click checklist.
Which platforms work today?+
Meta (Facebook and Instagram ads) connects today: Helix reads your results each morning and can build new campaigns as paused drafts. You add sales in one quick form or by CSV. Shopify, Google Ads and Klaviyo connections come next.
How does the AI balance work?+
Paid plans include a monthly AI allowance. Extra usage comes from a prepaid balance you top up. When it reaches $0, AI actions stop. You are never billed beyond what you loaded.
I have never run ads. Is this for me?+
Yes. Every task is written in plain English with numbered steps and simple drawings that show where to click. Any tricky word is explained in one line, like ROAS: how many dollars of sales you get for each $1 of ads.
Why does Helix talk about profit so much?+
Because profit is what you keep. A store can grow sales and still lose money. Helix shows profit first, sets a break-even line for your ads, and only suggests spending more while each sale still makes money.
Can Helix promise results?+
No honest tool can. Helix focuses on proven basics done consistently: know your numbers, test creative, fix the site, build your list, and compound small gains.