E-commerce growth guides
Plain-English answers to the questions store owners ask most. For step-by-step lessons, see the Helix Playbook.
How to increase your e-commerce conversion rate
A practical, owner-friendly guide to increasing your online store's conversion rate: measure it properly, fix the offer, product pages, trust, checkout and follow-up.
Do you need an e-commerce consultant? A self-serve alternative
Thinking of hiring an e-commerce consultant or agency? See what you can do yourself first with a self-serve growth app: know your numbers, follow a daily plan and grow your store.
The Shopify growth checklist
A practical Shopify growth checklist for store owners: setup, tracking, product pages, shipping, email, ads, retention and the weekly habits that compound.
How to reduce cart abandonment
Why shoppers abandon carts and checkouts, and the practical fixes: clear costs, faster checkout, trust, and reminder emails that recover sales without big discounts.
E-commerce SEO basics for store owners
E-commerce SEO basics in plain English: keyword research, product and collection pages, site structure, speed, structured data, content and how AI search finds stores.
Break-even ROAS: how much can you afford to pay for a sale?
How to work out your break-even ROAS and break-even cost per sale, so you know when your Facebook, Instagram or Google ads are profitable and when to scale or stop.
The email flows every online store needs
The automated email and SMS flows that drive repeat sales for online stores: welcome, abandoned checkout and cart, browse, post-purchase, reviews, replenishment, win-back and VIP.
How to scale a DTC brand profitably
How direct-to-consumer brands grow online sales without losing money: know your numbers, test creative, fix conversion, build retention, and scale ads against break-even.